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Woodstock Farmers Market

Sunday, June 7th marked the first ever farmers market vendor appearance for Tofuna Fysh. New canopy in hand, we setup shop in Woodstock, Portland, for a 10am-2pm experiment. How would the market's visitors react to Tofuna Fysh? They reacted very positively! By 1pm, 3 hours into the market, after about 80 samples and dozens of great conversations, there was no more Tofuna Fysh available for sale....

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Tofuna Fysh hits the ground running: May 19th

On Tuesday May 19th, twelve units of Tofuna Fysh veggie salad arrived at People's Coop to go on sale for the very first time ever. By the next day, all twelve units were sold and a new batch of 14 was delivered  on May 23rd. Sampling on Wednesday, during the long-running farmers market at People's, a crowd of curious people wanted to know what Tofuna Fysh was all about. Those that tried a...

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Portland State University’s Helen Gordon Center Gets Vegan Lunch + Lesson

A man in the UK, who wanted to support Tofuna Fysh by sponsoring a school lunch & lesson plan, has backed the $100 Kickstarter reward even though it's only available in Portland, Oregon. As per his request, we have picked a school to donate the reward to - and that school is the Helen Gordon Child Development Center, located on Portland State University's campus. Zach Grossman - founder of...

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Jackfruit? The trending vegan food

Widely used for centuries in various cultures throughout Asia and beyond, Jackfruit is now establishing itself in the US as a versatile, nutritious and well-textured substitute to meat. From vegan pizzas, the BBQ "pork" sandwiches, this unique fruit has a lot going for it - exoticism in the US notwithstanding. Here's a graph showing jackfruit's search popularity over the years - see the...

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Eating Animals

In 2010, I read the enlightening book Eating Animals by Jonathan Safran Foer. This was roughly a year after watching  the very emotional documentary Death on a Factory Farm. Feeling inspired, I wrote a "poem" that expressed triggered feelings  - that poem is also called Eating Animals. As years passed, I always had Eating Animals in my head and continually wanted to share it with the...

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Meatless May

For the superstitious: keep an eye on May 4th, the first of 4 overlaps between Meatless Monday and Meatless May - the combined power of M4 (Meatless Monday/Meatless May) and the intense synergy these days achieve, may result in life-long carnivores spontaneously transitioning into 100% plant-based vegans - swearing off all animal products. This, of course, is a heavily disputed phenomenon and...

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