Hard to believe but many people don’t include fish in their categorization of  ‘animals’ and therefore continue to regard them without compassion.

Be Nyce on Brown Background
Though there are many animal rights associations, Fish Feel is the sole organization devoted exclusively to promoting the recognition of fish as sentient beings deserving of respect and protection.

About Fish Feel

  • Despite fish constituting the largest category of animals used for food (including as farmed animal feed), and despite huge numbers of fish harmed for research, “sport,” and aquaria, their well-being receives very little attention, even from the animal protection community.
  • Fish Feel primarily serves to help educate the public as to why these animals are deserving of our appreciation, the immense problems caused by their exploitation, and how we can help them.
  • Fish Feel is an all-volunteer organization that relies on individual contributions and grants.Fish Feel is a 501(c)3 nonprofit organization. All donations are tax deductible to the full extent allowed by law. Seed funding provided by The Pollination Project and A Well-Fed World. *these points all from fishfeel.org

How can I help fish?

#1 Don’t eat them!

#2 Buy a shirt!

  • x% of proceeds from shirt purchases are automatically donated Fish Feel. Remaining profits help Tofuna Fysh sustain itself while promoting a fish-free, and altogether vegan lifestyle.

Why should I care?

The oceans contain X% of all living species on Earth. Fish are important to the ocean ecosystem. Watch this video:

shirt design Fysh not fish.

$22.99 many different colors and cuts available


buy a shirt